Why convenience is the enemy of growth - Healthpreneur (2023)


health preneurs, what's up. Yuri here with our amazing trainers. Got Jackie, Steph on the black box this morning. And Amy is with us too. So if you watch us within our group, you can of course see that. If you listen to that on the Healthpreneur podcast, you can't see that. Then you can just enjoy the sound. But today's topic is big. Let's talk about the notion that comfort is the enemy of growth.

I don't know when it hit me, maybe last week or the week before. But I've been thinking about, you know what, I think that applies to pretty much everything in life. That's why I'm happy to talk to you today. Because you're on the phone with so many of our customers each week, you see the obstacles, obstacles, and challenges they face. And this process of building a business is not easy. It's not always good. I want to give our listeners and viewers a perspective on this whole issue today. Because I think it's important to really understand and be okay.

Okay, so before I ask you, Jackie, I want to give you a little perspective here. Last night I watched Avengers Infinity War. I think one of the reasons so many people love movies is that there's always something special about these main characters. You have to fly through space to stop this evil person. And every protagonist in a movie has that toughness where they're reluctant heroes. You are called to something greater than yourself. They go against all odds. Despite previous failures, they keep going. That's how I think we connect to people in terms of quotation marks, unquotation marks, "heroes".

Jackie, how do you see the clients we work with, or pretty much regular people, as their own version of these superheroes, to the extent that they step out of your comfort zone and pursue those things that might be a little unknown or beyond what they think it is possible?

Jackie: Your bravery... and jumping out of planes

Jackie: I like this idea of ​​being your own hero. As a healthcare entrepreneur, you know, entrepreneur, I tell a lot of our clients that if you want to work with us, you have to put up with being uncomfortable. It's just part of it, and it's actually where I thrive.

I love being uncomfortable. I love being challenged because my perspective and attitude towards it is growth. If you don't grow, you die. Look at the cells in our body. From the second we're born, that's what happens. It's inevitable. And being comfortable with that, being uncomfortable gives you that, I can handle that. Okay, superheroes don't stop and freak out and get stuck in their fears and thoughts. For example, should I jump off this bridge to save this lady? No, maybe I should. You just do it, right.

So the cool thing is that you have our community, you have our support. So being unwell is healthy. It means you are ready to take the plunge and grow too. But you have to accept it and have the attitude towards it. look forward to it It's a choice. You might be afraid of what is wrong. It's all made up. Fear is not real. That usually stops us.

Or you can take it easy and feel comfortable. And that leads to laziness and boredom. And as healthpreneurs, let's not go there. We just don't do it, it's not in our DNA, right.

So if this is a new concept for you, that's all I can say. It's part of the mentality shift. It's growth. And get out of this archaic box. We only know what's in that box, right, and we're comfortable there. Everything outside of this box is spooky, spooky, and weird. And I don't think I can. And all that uncertainty and fear sets in again. And we go back to our box.

The archaic brain isn't really what we need to survive these days. I'm sure Stephanie can delve into that a little more. But it doesn't suit us because it's not scary. In fact, it's what we need to survive, grow, evolve, make a difference, and share gifts.

Yuri: So, just to give our listeners and viewers some perspective, you've skydived a few times, right?

Jackie: Yes, twice. I wish I had walked more.

Yuri: You parachuted a few times. They've traveled all over the world and done some pretty adventurous things. You have two children. Before you made them, you hadn't made them.

Jackie: Right.

Yuri: How do you feel when... I guess you didn't bother to get off the plane. But you were tied to an instructor. You're on the plane, the door opens and you step off the plane. How was that moment? how did it feel for you

Jackie: It's a rush, right. However, you are prepared. You're on the ground, you're going through security. You understand that if we're going up against the guy I jump with who's done 16,000 jumps and we both get knocked out and pass out, there's going to be a shot that opens 500, 700 feet before we hit the ground touched. Shall we break our legs? Possibly.

So much can happen. But you prepare, right. We use the tools, we use what we know. I'm listening to an expert. I will not jump out of the plane alone because I trust the specialist, right? It's like using us as your trainers, running the entire program from start to finish and taking action. I couldn't have jumped out of a plane if I hadn't fastened my seat belts, I was strapped to this guy and literally walked to the edge ready to roll. You just look at the floor. I wish I could do this every day to be honest.

Yuri: Was the second time more convenient than the first?

Jackie: Oh, the second time was a breeze. I was delighted both times. But the first time I was scared. I look out and I'm like, oh my god, why am I jumping out of a perfectly fine plane? Because I wanted to do it.

And the day before I went for the first time. I was 18 because the law was in Ohio. And the day I was going to jump, I was prepared, I was ready to go. There were clouds in the sky. Legally, you can't jump on clouds. So we sit and wait for the clouds to go away and they haven't gone. So we're like, man, crap. Maybe I shouldn't jump. Maybe this was my day when something bad would have happened.

I went back the next day, Mother's Day, because my birthday is in May. I jumped out of a plane on Mother's Day. Something happened that day at a local drop zone nearby, it was a dire situation. And of course my whole family freaks out. My god, was that your plane? No, thank god it wasn't. But I wanted to do this. I wouldn't let that stop me. I wouldn't let fear stop me. I wouldn't let my comfort zone stop me, okay. And I went and did it and it was a blast. I did it again and would do it again in a heartbeat.

Yuri: That's amazing.

Jackie: And yes, every time you do that, you feel more comfortable. Maybe one day I'll do it myself. That requires a completely different training, but we'll see.

Yuri: I don't know if I told you already. I almost flew into a whole herd...I don't know if herd is the right word. But a whole squad of paratroopers when I got my pilot's license. I wasn't that close, but I was on my way and I saw these things fall out of a plane. I don't think I should go in that direction. So it was fun.

Steph: Fear versus discomfort

Despite it. Steph, I want to ask you. Speaking of fear, how do you view fear versus discomfort? Is there a difference? Feeling uncomfortable, verses afraid?

Steph: I love this question because there's a big difference between those two things. So fear is something that is a negative reaction. That is something that is beyond the scope of this session today. But we can anchor negative emotions. Anchored in different things. So we get triggered every time we do that. However, when we feel discomfort around this idea of ​​purpose, passion, and mission, it means that you have great purpose, passion, mission to help others truly live the life they truly love. healthy and live a fulfilling life.

And if you can use that as a catalyst to propel you through the discomfort, then instead of still feeling that fear, you'll feel empowered on the other side and have confidence on the other side. And then every time you perform this action, let's take Facebook Live as an example. A lot of people are afraid to go on Facebook Live and talk about what they're doing, what they're putting out into the world. You can then anchor yourself that every time you go live on Facebook, your cortisone levels are sky high and your stress hormones are going haywire.

But when you combine that with the idea of ​​purpose, passion and mission as to why you started it in the first place and that's when you're recording your webinar, whether you're making your price points or really presenting your price points to people with confidence, in the knowledge for providing a superior, quality service that will, and will, transform people's lives. I know it is so you can suddenly become stronger on the other side.

Then you feel uncomfortable. And I know a lot of you like fitness. Okay, a lot of you are health and wellness and fitness. And if you can think of a muscle. You have to strain the muscle. Load the muscle to make it bigger, thicker, and stronger. And that's what you are, that's your neurology. The more you pump, the bigger, thicker, stronger it gets.

We always have two choices. One is doom and gloom, whatever goes wrong. And one thing is, wait, this is my purpose, my passion, my mission. Which can go well. And we constantly have this choice, whether we fall into this black hole of destruction and despair or whether we follow this path of light and love, prosperity and abundance and all these amazing things that can happen on the other side, or?

Yuri: And it's always just a choice, right. It's always the decision. And I mean we're all involved. Ifrightenedsometimes. When you recognize what's happening, it's like choosing to think those thoughts. Why is that. Why do I choose to have anxious thoughts? And I think the fear, as you mentioned, isn't actually something that happened. It's something we project that could possibly happen in the future. So why do we consciously choose to spend time? We're aware of that, but we're still stuck there.

I don't know if you have an answer to these things, but I think in my journey I've realized that it gives us a sense of control. Even if it's a crappy feeling, we control the fact that we're feeling it. It makes no sense, I don't know. I just don't know why it's almost comforting to feel like we're in control of anxious thoughts instead of trying not to.

Steph: Right. You actually mentioned it and Jackie just mentioned it. This is all part of our archaic ancestral brain, which was trained to focus on the negative to keep us alive and safe. The fact is that by this time we no longer have to worry about lions, tigers, bears, and feasting and starvation. So our brain chooses other things like the lion, the tiger, the bear. So it could be, oh my god, this webinar. Or it could be that your brain suddenly starts thinking my customers aren't on Facebook or something. You won't like what I'm posting here. Or nobody will want to pay that price. As you wish.

And that's why you can say I quit. i will give up I stay in my comfort zone because X, Y and Z are possible and will happen. But really, you don't have a crystal ball. You can't predict these things, it's not real and you have a proven system and path to follow. So it's important to focus on that part instead of all the things that come to your mind.

And often we assume the worst-case scenario. It's just in our DNA. And again it's just that archaic brain. And if we can just remember that and move on, there's my brain again. And just acknowledge the feeling and say, "Oh, when I get this feeling, it's actually a little warning sign that something is wrong with my thinking." Instead of sucking you in and letting you go with all that feeling, what is it? It's just that I'm scared, that's it. Do I need to make an appointment with Steph, Jackie or Amy to sort this all out?

What do I have to do now to clear this up? Because I know this isn't real.

Yuri: Yes, absolutely. I don't know if there is a human born with education... We are all conditioned without fear. I think we're all involved in some way.

One of the things I emailed on Monday was this 19-year-old tennis player who just reached the final in Toronto. Just an incredible race. He beat four top ten players. Lost the round in the final. After his semi-nude, he looked into the camera and said it never gets easier, it gets better. I think man that's a 19 year old. That incredible perspective, right.

And I started thinking. You sort of used the analogy of strengthening your muscles. And I see it as improving in all things in life, right. And 50 pounds is always 50 pounds. So if you lift 50 pounds today, objectively that 50 pounds will always be 50 pounds on planet earth. But 50 pounds today might seem heavy to you. £50 a year might feel like a pencil to you. And the only difference is how much you've grown in the process.

So if you think of all the fitness people out there. If you think about it and think about it, fine. I'm feeling very uncomfortable right now because I don't know how to talk to people on the phone. I don't know how to conduct this webinar. This is completely right. You should feel this way if you've never done this before. If you had already mastered it, it would feel different. And that's what I keep saying to all of you who are listening and watching: Here you will be in a year, I can see your future. I feel like a genie in a bottle. I can see your future boys.

Great example from Nick. Nick publishes his critical numbers to the group. A little worried about some of your stuff. I'm like, wait, wait. Let me explain. They're spending less than $800 and have eight calls scheduled, which is phenomenal.

Steph: Phenomenal.

Yuri: That's incredible, isn't it? It doesn't matter how many people register for the webinar. Certain things can of course be improved. But eight calls scheduled for this announcement period is incredible. And he signed up a person. And I sent some comments on his calls because he posted the recording. And I said, "Okay, here's the good news. The good news is that you have one in eight sign-ups, right. The good news is that there's still a lot of room for improvement in how you talk to people on the phone.” Then, in the future, that one might become three or four, possibly eight or more.

And that's just the process, folks. It is the process of continuously sharpening the saw. Getting better and better and better. And what was uncomfortable before becomes very comfortable. And what will you find, and that's one of the things I noticed myself when I started making a lot of calls. It's my confidence in how I handle difficult conversations with prospects, which has come in very handy.

There was no mild wash. It was too safe, too confident. I guess that just comes with practice, right? So it feels crappy at first, but it ends up being a lot more comfortable.

Amy: Worry and Wonder – Reframing Your Feelings

Amy, you speak to several people each week. What do you think of in this conversation? As for comfort and growth, and all that.

Amy: You know, really, it's so nice to be able to piggyback you all. Because all the different perspectives are amazing. And truly what is emerging is a worry and a miracle. On the other hand, it's not real. This is what bothers and amazes me. People will answer. And really, it changes that mindset and says what can I do now? Rephrasing, rephrasing your feelings.

Stephanie has been talking about anchoring something negative, and maybe you see that as fear, but instead of feeling that heartbreaking feeling as fear, what if you stopped and took that heartbreaking feeling and said, "This is excitement about my future and how many people I can help.” I'm really scared to do my webinar but I'm really excited to do my webinar because I'm going to grow.

And I know from the past few months and working with the team, both as a client and as a team member, that if you let it, the growth is exponential. So when you're feeling like this, not quite right, then something isn't right energetically and everything you believe in when it doesn't align with your true purpose or what you're supposed to be doing, and you sit here when you're scared and it not doing so will make you feel worse. Because you don't help people. Starting with you, right. you don't help yourself And we have to put ourselves first.

Because everything we do here at Healthpreneur is a model of how we all run our businesses, right. So, if we spoke to your people on our first phone calls, how many of you were scared when you contacted us or when you pulled out your credit card? What if we just said, "Oh yeah, think about it until tomorrow. Oh, and see you next week. Guess what? We don't do our job.

So, reframe that fear into excitement. Because this concern and admiration is a waste of time. Now you worry and wonder, worry and wonder, worry and wonder. And you're not doing your thing. So what I'm seeing is people coming out excited as we work on this on the conference call. And there are people who actually did a webinar and thought, oh my god, my perfect customer is something else. And they revamp the webinar and say, “This is so much easier. Because I already have.”

Wow, you know I won't need all these weeks. It took me, you know, a day to redo it. And that's what I see, the concern and the wonder, but the excitement, wait, I don't have to wonder why? They expected everything so simply that nobody needs to worry and wonder. Because you took care of this piece for the people. So now it depends on each of us. And then two things occurred to me.

Mark Twain, I don't have the exact quote. But he said something like: I've been through a lot of bad situations, some of which actually happened.

Yuri: I had an idea for the names of these sessions. Have you seen the Zach Galifianakis show Between Two Farns?

Amy: No.

Yuri: Never heard of it?

Steph: I heard about it. I have not seen.

Yuri: Okay, so I thought of calling it Between Two Ears.

Steph: He's hilarious.

Amy: Yes, that's good.

Yuri: Play around with it a bit. But that's not the final title, but let's play with it.

Amy: And that happened to us. I don't know if you remember, and I think it was last year. Time is time and I don't remember.

Someone climbed El Captain, right, he made the face of... In Yellowstone, I think. And it's like, you have this face, and it comes out like this. And he climbed onto the thing. You can't decide halfway that you don't do it anymore. So he left.

And when he was being interviewed, someone said, "What was the hardest part?" And guess what he said. starting. Step up and take the first step. So really, this is it. Take that action and rephrase it as excitement. Because it's so exciting when you do that. And then get out of your head.

Yuri: Change your perfect customer

Yuri: Well, last week we talked about how to change your perfect customers and not have everything perfect. I will be very honest with you. It's a process I went through as well. Til today. So our Luminaries mastermind started two years ago. And initially I started because people asked me for coaching. And I didn't want to do one-on-one training, so I said, "Okay, I'm going to get some people together somehow."

And the first year, I think we had half a dozen. So we had about 20. And what happened last year was I was a little too open-minded to allow a little too much, if you will. I had to part with some members. Because I realized they weren't the perfect clients I wanted. It's not that I wanted her, but who can I best serve?

And I realized that some people might have arrived a little early. Some people just didn't have the right attitude. And I mean, to this day I'm still refining it. I think I'm a lot more black and white when it comes to who I let in the group. And I think it was helpful to have this workshop as a starting point, a stepping stone for many future members.

And I didn't use it not to build up the main mind. It doesn't matter if your first webinar is what it is. Or your first coaching group is with specific clients. Because what you're going to realize is that you're in the trenches working with these people, like, I can't stand spending time with these people. Or I love working with these people.

Amy: Sim.

Yuri: You have to be there to understand that. You can't expect this at first with the level of inclusivity you would have if you worked with them in person.

thenDon't worry about making everything perfectbefore you find the right people. You'll run your business, you'll find out, okay, maybe these are the right people. Okay, I like these qualities and not so much these qualities, so I'm going to refine my messaging, calls, and Facebook ads. And that's part of the process. That's just like the slow grinding on a piece of marble that eventually gives you that finished David, right.

Going back to what we talked about last week, it's not about being perfect. It's about moving forward. Today's topic is about understanding that the only way to grow is to be uncomfortable.

If you're working out at the gym and you're not uncomfortable, you're not growing. If you don't stress those muscles to the point where they feel tired or something, those muscles won't grow. And when you think of muscle building, muscle building isn't really muscle building at the gym. It's the destruction of muscle tissue that repairs itself during sleep. So when we think about it in our lives, in our business, it's like tearing down walls, tearing down fears, releasing limiting beliefs, or working through discomfort. And these are all things that we kind of need to break down. Because on the other hand, he's rebuilding you to become stronger and stronger and a bigger and better version of himself.

And that's what, as we've been saying vaguely for the past few sessions, courage is so important. We've talked to... Everybody we've talked to on the phone, we've said, listen. One of the most important things we look for is courage. Because building a business is... I mean, eventually it's really fun. But initially it's kinda... Our goal isn't to make this uncomfortable for you forever.

I don't know if you know Ed Mylett?

I just came across this stuff about a month ago. He's really amazing. He has a great show on YouTube. Super successful guy. But he spoke of the first five years in his business as his worst. He was like, every day he thought. And I'm sure many of you can relate to that. I really want to do this. That's really what I should do. What if that doesn't work? Should I give up and do something else?

That's the freak of the mind that goes on all the time for a while until you start seeing the results you want to see. And you have to understand that it is not your higher self that is talking to you. It's that little fear, that little voice trying to protect you when Steph spoke. Archaic brain seeking danger. And it says, okay, this feeling you're feeling isn't safe. It's not convenient. We want to keep you safe, so just kick back on the couch and watch what you want.

And I think it's important to recognize that, because in order to create and achieve something great in life, you have to be uncomfortable. And that's the bottom line, folks. That's the bottom line, the only reason I'm here, the only reason each of us is here. And the only reason any of you are on this show is because at some point you've felt uncomfortable with your current situation. You were uncomfortable enough to move forward despite the fear. Which is fantastic. And you've done it before. You've done this several times in your life. And just use them as reference points to move forward.

Yuri: Well I think that was a really great conversation. I mean we can move on.

Jackie: Oi Yuri.

Juri: Sim, Jackie.

Jackie: I just want to add one thing.

Juri: Yes.

Jackie & Amy: Consistency and bounce

Jackie: And it's consistent... You're not going to feel uncomfortable just once today or tomorrow. You can't just lift that 50 pounds today and say, oh boy, that was hard to lift, wait a month or two or three and lift that 50 pounds again. Because guess what, you'll be just as uncomfortable. And then you look back a year and go, dammit. Why not consistently lift 50 pounds every two or three days to get used to that comfort so you can grow or develop?

It won't just happen once. You are a healthpreneur. It becomes part of your lifestyle. You need to learn to change that mindset because your head will make you do or not do what you know you should or shouldn't do. So that's a completely different concept, probably a different topic to talk about. But go. This will convince you to join or not.

We're here to keep you on track. You know, you've got a whole tribe, you've got tools. You have a proven system. It's not like you're alone and trying to improvise. That's cool. You just have to do it consistently.

Amy: I think it's really important that people get involved. Because honestly, as an entrepreneur, healthpreneur, you might feel lonely in your normal life. So make sure you connect with the people in your life who aren't entrepreneurs in ways that work for you to keep those relationships strong. It is very important. And then join us in the group. We understand. We've all been through that. Not all of us wake up one day or are born with confidence and can get through these things.

I don't have nine to five for me. I don't care what's going on. That's right for me. So you have to find out for yourself what it is. But make sure you show up in the group so you can connect with people who understand you. Because we understand that many people in your life don't get it. And that's okay. So jump here and move on. Because we are 100% there for you. Make your appointments. And you have to be 100% there for yourself. So wonderful.

Yuri: That's why entrepreneurship is the best spiritual journey you can do. You're learning so much... Aside from having kids, you're learning a lot about your own shit and need to grow up. It's a lot easier to have people working from nine to five and hitting and hitting, right. Do what is necessary. But if you do, you're living a life of mediocrity. You're a sheep, right. And we are not sheep. We are the leaders, the herd is whatever. The leaders of our tribes. It takes a lot to become a leader. You take the risk.

They start from an uneasiness that many people do not want to face. And that's the role you've chosen. Not even being part of this show, just who you are as a person. And amplified in size. That's how things are.

So understand that for the rest of your life it will never stop. The time will never come when I can finally just watch the sunset. I'm just referring to this Infinity War thing, Avengers. This Thanos guy... I won't spoil the movie but he's destroying the universe -

Amy: Don't tell us the ending, don't tell us the ending.

Yuri: I really think, is that the point of all this?

Yuri: So understand that everything is illusion... At least for me. And that probably applies to many of you who are real entrepreneurs. It's the illusion of retiring at 65 and lying on the beach, it's B.S. Maybe for some people if they have enough savings. Instead of packing groceries at 70.

But the key is to understand that for many of us, it's about service and growth. And when you are programmed to serve and grow, you can never stop. Never. When I'm 85, I don't know if that's exactly what I'll do, but somehow I'll keep serving others and keep evolving. That's me. So are many of us. And if you have to be okay with that, this is the path you have chosen in this life. And there will never be a moment when it all just stops. There will be days when you can relax, lie on the couch and take a vacation.

But I think we're here because we're here to serve others. We're here to grow, and the more you grow... Here's the big thing I want to end.

The more you grow, the more you can give to others. And if you want to make a lot more money, you need to grow a lot more. If you want to be the best possible healer, provider, teacher, coach for others, you must multiply yourself tenfold to give more to others.

Well guys, that was amazing. Thank you Amy, Jackie, Steph.

For anyone listening to the podcast who isn't already a customer with us, here's what I want to do. If you'd like to be a part of this conversation, first subscribe to the podcast.

Second, if you are interested in working with us and want us to help you build your perfect customer pipeline and truly help you attract the right customers so you can minister at a deep level, then I want you to take part in our free training tohealthpreneurgroup.com/training.

Go through the training, go through the presentation. If you like what you hear and see, arrange a call with us.

And the reason I suggest you watch the webinar first, rather than directly scheduling a call with us, is because you need to have some context of our approach to the business philosophy. And if you don't like it, don't talk to us. But if you like what we do and it suits you, arrange a call with us. Because just like in your business, you don't want to work with people who don't want to work with you. We just want to attract the right people who understand and genuinely appreciate what we are building and how we can help your business.


Jackie, Amy, Steph, thanks again for your insights. That was amazing. And guys if you see this in the group leave your comments below. Do let us know what you think. Ok guys, thanks a lot.

Steph: Thank you.

Jackie: 'Bye guys.

Amy: Bye.

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